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Marketing to Adults: The Revs’ New Direction
From the outset, MLS has faced something of an identity crisis. Who was the target audience? Men? Women? Familes? Hispanics? soccer fans? sports fans? Both the League and various teams have...
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Business Bits: Ticket Deals and Promotions
We recently wrote about the Galaxy’s drastic reduction in ticket prices for premium seats for upcoming home games (including the upcoming Chivas USA match). Around the League, other teams are offering...
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Interview With Houston Dynamo Senior Vice President Rocky Harris
We have previously posted on Houston’s promotional efforts ( a promotional date for every game) and some of their marketing efforts. Rocky Harris, a Dynamo Senior Vice President, was kind enough to...
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Interview with Rob Thomson, Vice President of Marketing and Communications...
Over the last few weeks we have posted a number of interviews with MLS Team executives regarding efforts to market their Clubs in the current economic and technological climate. Each team has unique...
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Interview with Davy Ratchford, RSL’s Director of Marketing
Over the last few weeks we have posted a number of interviews with MLS Team executives regarding efforts to market their Clubs in the current economic and technological climate. Each team has unique...
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